Senior marketing leadership

A direct engagement with an experienced marketing leader. No briefing process. No layers. Just the person with the experience.

Fractional marketing leadership works well through agencies and networks, and for many businesses that is exactly the right route. But some founders prefer to work directly with the individual, particularly when speed, flexibility, and a tight brief matter.

This is that option. One or two days a week, focused on a specific outcome, with direct access to Adrian from day one.

What this looks like in practice

Most engagements run between one and three months, built around a clear objective: developing a GTM plan, fixing a demand generation problem, preparing for a funding round, getting a new marketing function off the ground, or providing senior oversight for a junior team.

There is no account manager, no handover process, and no ramp-up period. You work directly with Adrian, who has the background and the context to add value from the first conversation.

What Adrian brings

A career built across three stages of company growth gives a perspective that is difficult to find in a single hire.

At Expedia Group he led EMEA field marketing operations across 12 markets, with marketing directly accountable for 50% of a $400m regional sales target. Every programme was built around the sales quota, not around activity for its own sake.

At TechInformed he designed the GTM strategy, brand, and commercial model for a new B2B technology media business from scratch, growing to 1M+ readers and contributing to $5M in annual revenue in the first year.

Through Boost he has worked directly with technology founders on positioning, go-to-market strategy, and commercial execution, and built his own business in the process.

That combination of corporate discipline, scale-up pragmatism, and founder experience is what you are engaging.

This works well if

  • You need senior marketing leadership but a full-time hire is not the right move yet
  • You have a junior marketing team that needs senior direction and a clear plan
  • You want to test what good marketing leadership looks like before committing to a permanent hire
  • You’re building toward a funding round and need your GTM story and marketing plan to hold up
  • You want a direct working relationship without a lengthy placement process
  • You are a US-based technology business entering the UK or European market and need someone who understands both the commercial landscape and how to build a GTM approach that works locally

How it works

A short discovery call first to understand your business, your challenge, and whether there is a good fit. If it makes sense, Adrian will outline a proposed scope, objective, and timeline before anything is agreed.

Engagements typically run one to three months. Day rate is between £900 and £1,500 depending on scope and commitment level.

No long contracts. Clear scope. Straightforward to start.

Schedule a call with Adrian to see if this could work for you.