Suada is a learning technology company helping organisations turn training into measurable behavioural change.
Its Platform combines behavioural science, AI-driven learning tools, real-time expert feedback, and the Teach-Back methodology.
By the time Adrian became involved, Suada had a strong product, paying customers, and growing momentum across the UK and Middle East. What it lacked was a clear, consistent marketing and go-to-market story.
The Challenge
Suada’s product and proposition had evolved faster than its marketing.
The value proposition was not being expressed consistently, the brand undersold the sophistication of the platform, and the company lacked a clear go-to-market narrative to support its next stage of growth. At the same time, the leadership team had limited internal marketing capacity and was heavily focused on running and scaling the business.
Suada needed to sharpen its positioning, strengthen its market presence, and create more marketing capacity without immediately adding significant senior headcount.
The Solution
Working directly with founder and CEO David Thomson and the wider leadership team, Adrian reviewed the company’s positioning, messaging, website, executive presence, and broader go-to-market approach.
From there, he helped Suada:
- Refine its core value proposition and market positioning.
- Build a clearer go-to-market narrative around the problems the platform solves.
- Strengthen messaging across the website and wider marketing activity.
- Improve David’s LinkedIn presence and executive positioning.
- Provide practical marketing and GTM support as priorities evolved.
- Build additional internal marketing capacity through junior hires, freeing the leadership team to focus on growth.
The emphasis was on creating a stronger marketing foundation that Suada could continue to build on, rather than adding complexity or launching activity for its own sake.
The Impact
Within a few weeks, Suada had a clearer and more confident market proposition, stronger positioning in customer conversations, increased website and LinkedIn engagement, and greater internal marketing capacity.
Most importantly, the leadership team had greater clarity around how the business should present itself and more headspace to concentrate on scaling the company.
“Adrian’s knowledge and experience in aligning our brand and helping us build a marketing team has been invaluable. His hands-on support allowed us to focus on scaling the business.”
David Thomson, Founder & CEO, Suada
Adrian continues to support Suada with light-touch support as its marketing and growth requirements evolve.
Your Next Step
If your business needs an experienced outside perspective on positioning, go-to-market strategy, marketing capability, or ongoing fractional leadership, schedule a conversation with Adrian.