Present Technologies is a long-established near-shore software development company.
They have a 25-year track record of building software and applications for some of Portugal’s most recognisable brands and their expertise spans web, mobile, and TV platforms.
While their tech credentials were strong, they were struggling to gain traction in the UK—a strategic market they were eager to break into.
The Challenge
Despite their engineering pedigree, Present Technologies had never invested meaningfully in marketing. Their brand presence was minimal, sales materials were basic, and their outreach efforts were underperforming. The UK market, filled with competitive onshore and offshore options, wasn’t responding.
To stand out in a saturated market, Present Technologies needed to reposition themselves as a credible, high-quality nearshore development partner for UK companies. But they were starting from a low marketing baseline with limited in-house resources.
The Solution
Adrian and Barry organised an in-depth two-day workshop with the senior leadership team to unpack the full business story: their services, people, differentiators, and competitive landscape. From there, they delivered:
- A refined value proposition tailored to UK buyers.
- A complete go-to-market (GTM) plan.
- A refreshed brand identity, including modern sales materials.
- High-impact collateral created using AI tools like Beautiful.ai.
- Optimised email outreach sequences to support business development.
They also coordinated a flagship event at Level39 in Canary Wharf, combining Present Technologies’ offering with thought leadership around business resilience and Portugal as a business/leisure destination—including the popular Golden Visa programme. The result? A packed room and significantly increased brand visibility among qualified UK prospects.
The Impact
Adrian didn’t stop at marketing delivery. He helped Present Technologies hire their first senior marketing manager—drafting the job spec, testing candidates, and advising the leadership team throughout. With new capabilities in-house and a sharp, modern presence in the UK, Present Technologies is now generating more high-value meetings and strategic partnerships than ever before.
“Adrian & Barry helped us reimagine how we present our company to the UK market. Their strategic thinking, creative execution, and proactive support made a real difference.”
Victor Batista, CEO and Co-Founder – Present Technologies
Adrian and Barry continues to collaborate with Present Technologies as they continue their ambition to be the UK’s go-to nearshore technology provider.
Your Next Step
If your business needs an experienced outside perspective on positioning, go-to-market strategy, marketing capability, or ongoing fractional leadership, schedule a conversation with Adrian.